# Dunkin’, Pringles, & PepsiCo win the game. AI missed big time. Bad Bunny ruled.

“PEPSI!! made me want to chug a huge jar of Pepsi whenever the ad came up. I also liked the Pringles one, it’s been a while since I’ve heard of those chips”

— female / 19 / Germantown, MD

## 500+ Gen Z and Gen Alpha users give their real-time take on Super Bowl LX

During the game, users answered **26 questions** each, and delivered **56 hours of insights** by midnight.

They talked about the ads that hit, the ones that missed, and the ones that made them want to transact.

## Dunkin’, Pepsi and Pringles win the ad game.

Here are Gen Z / Alpha’s favorite Super Bowl ads:

## Dunkin’

**Why → celebrity ensemble + nostalgia.** Over a third referenced the star-studded cast. The deeper hook was “iconic” show nostalgia, with 22% calling out the 80s/90s sitcom throwback.

## Pepsi

**Why → The concept carried it, no celeb needed.** The polar bear animation (48% mentioned) and the Coke rivalry narrative grabbed attention and the storyline (with the Coldplay meme nod) made it a clear favorite.

## Pringles

**Why → Sabrina IS the ad.** 44% named her as the reason. 19% praised the creative concept itself. Gen Z / Alpha appreciated building the ad *around* her persona rather than just dropping her in.

> “I thought it was just so captivating and like entertaining and I thought the whole concept of like just the Pringles being the boyfriend and the fans like knocking the Pringles boyfriend over I just thought it was so funny and like exciting and like what a plot twist at the end it was so much fun so I really like that one I just like love Sabrina Carpenter so I thought it was so good”
>
> “I loved the Pepsi ad i thought that one was so good and creative and like trendy if you know what i mean like i understood it”
>
> “I loved it because it was bold enough to “steal” Coke’s polar bear mascot, it was animated well, and referenced the Coldplay concert controversy”

## PepsiCo’s portfolio drove purchase intent with Gen Z / Alpha.

When asked what ads “made you actually want to try it,” Pepsi, Poppi, Lay’s and Doritos all scored big with Gen Z / Alpha - collecting 48% of all top brands mentioned.

## Brands spend big on celebs, but only some are memorable.

**Sabrina Carpenter delivered Pringles the strongest brand recall tested.** Nearly half of Gen Z / Alpha (48%) correctly connected Sabrina with Pringles — and only 13% guessed wrong. When Pringles registered, it registered clearly.

**Meta x Oakley came in second at 43%.** IShowSpeed wearing the glasses led to association with Meta + Oakley — half named only Meta and 29% remembered Oakley. Only 1 in 5 linked both brands together.

**Two famous faces couldn’t make Instacart stick.** Ben Stiller and Benson Boone did not resonate, just 22% of Gen Z / Alpha were able to name Instacart — the lowest of any ad tested. Over half (54%) drew a complete blank, and nearly a quarter (24%) guessed wrong entirely.

**Andy Cohen didn’t break through with Gen Z / Alpha for Nerds.** Only 26% could remember the celebrity from their ad.

## AI and AI slop lose big.

When asked about the ads that flopped, Gen Z / Alpha expressed strong negative feelings toward AI and AI-created ads. They’re mentioning strong aversions to “AI slop”, calling out the Svedka vodka robot ad.

## Bad Bunny made history.

His performance was legendary with a 81% positive response from Gen Z / Alpha across all genders. They emphasized his deep cultural pride and representation, the pure energy of the performance and the investment in high production value.