[cafeteria] → be brilliant

Your Direct Connection to the Next Generation

More than data, it’s real conversations with the hardest-to-reach consumers.

“A real friend can never be replaced.”
“If you're opting for like a really baggy pair, then yeah, drawstring is nice.”
“I got a lot of my inspiration or ideas from TikTok.”
“I think Sabrina Carpenter always looks flawless, so I like her stuff.”
“The ones I just use is Degree 72-Hour Athletic. Smells good, works good.”
“It'd be clean because I feel like you can just style it more.”
“If I want like the caffeine boost energy boost, then I get an energy drink.”
“Chipotle, I always get a burrito bowl with white rice and chicken, no beans.”
“Sweetgreen ... the most home-similar ingredients, and they're all extraordinarily healthy for you.”
“Having friends is one of the best feelings like of community.”

“I really like Athleta. I like Lululemon, but not as much as Athleta.”
“I have a hard time cutting out Diet Coke ... it's hard to say no when it's zero calories.”
“I love kimchi, I love pickles, and I love fermented foods.”
“I kind of wish that Target carried, like, Alo Yoga or just smaller brand names.”
“PacSun, That's probably where I order from the most... also Garage, I've been loving Garage.”
“If Wisdom promoted a product, I'm definitely buying it, 100%.”
“The Disney Plus interface, there's so many properties now... it's not user intuitive anymore.”
“I love the adidas campuses, the light pink ones. I've been wanting them.”

Latest Report
07/21/26

The New Wellness Marketing Playbook - A marketer’s guide to claims, creators, and proof for the next generation of wellness spending.